Website Design & Development

Service Description

Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Before they ever land on your website or pick up the phone to call you — what will they find when they look for you? And will they like it? Said simpler: Is your online presence working for or against you? This is the idea behind online reputation management. It’s very easy for someone to judge you and your company by what they find on Google. In fact, about 90% of consumers read online reviews before visiting a business. By simply searching for you on the internet, they can come up with different feelings about your company and what you offer, good or bad. A negative online presence, or having no presence at all, can severely impact the success of your company (or you as an individual). Whether you’re closing a business deal, developing a business partnership, or talking to reporters, your online reputation counts. Before you can start to make improvements, you have to first analyze your online life. Gauge your online presence by using our checklist below. Search Google your business, your people, or product name, and look at the first five listings. Are you in the first five listings? If not, you’ve got work to do on your search ranking. Are the links you’re seeing positive? Hey, not everyone’s a happy customer. Just make sure that the first impression you show on Google is as positive as possible. Is there evidence of thought leadership or industry expertise? Are there any outright ORM fires that need to be addressed? Anything that would make Papa John CEO John Schnatter feel better about his day? Check your Google My Business listing. Does one exist? Is the information accurate? Social Check your brand’s social channels. How many followers do you have? When was the last time you posted? Do you respond to comments? How about messages? What’s the average response time? Does what you’re posting represent and reflect your brand? Check what’s being said on social. Search your hashtags, location, and your brand name. Are people talking about you and your business? If so, is it positive commentary? If there are negative mentions, are others hopping on board or do your social fans come to your defense? Reviews Check review sites. Check out your Google reviews.