Social Media Marketing

Service Description

MM is a form of internet marketing that utilizing social networking sites as tools to gain traffic, brand exposure, and direct interaction with customers. Being active on the main social media platforms is now nearly indispensable to any successful marketing plan. Understand how to navigate each distant social media platform, as they are all highly varied. Know where your target market exists on social media. Are they on Facebook? Twitter? Or none at all? Don’t start a YouTube channel for an audience that isn’t there! Remember to maintain consistent, professional communication throughout. Your content manager must understand that although social media platforms are informal zones of communication for most users, your business profile must maintain a knowledgeable and appropriate manner Once you’ve done appropriate goal setting and planning for your social media strategy you must implement the plan and follow up with detailed analysis. By planning and scheduling content, you can maximize your effective presence on the platform You must listen to your audience, understand what they say and what their needs are on their profiles. Based on what your market dictates, you must ensure you have someone dedicated to responding to the needs of your customer. And content management and customer interaction is key, you cannot overlook the importance of setting a budget (for premium or ad accounts on sites). Once you start collecting data, you can find out when the best time to post content is, and on what platforms, as well as what content is being consumed by your audience (i.e. videos, blog posts, photos), and which of that leads to conversions (making a purchase, signing up for newsletter)