SEO

Service Description

SEO is the process of tailoring your website to be indexed and ranked by search engines. A low listing will ultimately affect your conversion rate, so make sure your listing is as high as possible on the search engine results page (SERP) because 91% of users don’t click past the first page. There are 4 steps in the process of optimizing your website to increase traffic. 1) Set clear goals for what you want from SEO (i.e., increased engagement, market leadership, etc), and ways to track those goals with key performance indicators (KPIs) 2) On-Page Optimization refers to the structure and content. Use keywords to increase the relevancy of your site to search engines. Make sure your site’s content is front and center, not buried too deep within menus. Keep URLs readable and descriptive. Use testing to make sure your site is compatible with all relevant devices and browsers. 3) Off Page Optimization is based on link building: internally, these links explicitly connect the content from one page to another, while externally, these links can connect people to your site via social media, local listings, etc. You want to create content that outside organizations want to refer to (via links) on their own sites and profiles, which is done via content marketing- sharing information that is both relevant and valuable to your marketing. 4)Analysis. Measure success based on KPIs such as: Position (where is your SERP ranking), Traffic (the who, what, where of users on your site), Conversions (are the users on your site from SEO creating conversions?)